Why most protein snacks are trash (and what we're doing about it)
Walk down the health food aisle and you’ll find shelves full of “protein” snacks that look more like candy bars in disguise. Flashy labels. Buzzwords like “keto” or “gluten-free.”
But peel back the wrapper and what you’re really getting is a blood sugar bomb with a sprinkle of protein dust. We’re calling BS.
The problem: protein snacks have become junk food with better PR
Let’s get real. Most mainstream protein snacks are:
✅ Loaded with artificial sweeteners that mess with your gut and taste like regret
✅ Low in actual protein unless you count a scoop of mystery powder as nutrition
✅ Full of gums and preservatives to make them shelf-stable until the next zombie apocalypse
That’s not fuel. That’s filler. Yikes.
PWRBYT exists because we were tired of this nonsense
We wanted something better. A snack that works as hard as you do — not just in macros, but in actual ingredients.
So we made it.
What makes PWRBYT different?
✅ 10g protein per bite from premium sources like whey and collagen
✅ No gimmicks or garbage ingredients; each bite is lightly sweetened with monk fruit, no junk
✅ Real ingredients like almond butter, coconut, cacao, cinnamon, peanut butter, and cashew butter
✅ Made for performance and purpose whether you’re lifting, hustling, studying, or recovering
PWRBYT is functional food. It’s meant to bridge the gap between clean eating and real life.
Bottom line:
You shouldn’t have to choose between snacks that taste good and snacks that fuel your goals. We built PWRBYT so you don’t have to.
Ready to try something real? Explore the flavors here.